By Jilawatan

Deepika Padukone has taken Preity Zinta’s place in the BSNL ad; it’s Katrina Kaif instead of Sushmita Sen and Aishwarya Rai Bachchan for Pantene and Nakshatra respectively; the John Abraham-Bipasha Basu duo has made way for Kareena Kapoor in the Head and Shoulders commercials; and it’s Genelia instead of Rani Mukerji in the Fanta ad.

Titan Raga and PepsiCo have also dropped Rani Mukerji and Shah Rukh Khan respectively as their brand ambassadors. Clearly, the old order is changing in the world of advertising and endorsements and a new set has stormed the scene.

By Jilawatan

Lekha Washington, a former VJ with S S Music who showcased her acting histrionics in Jayamkondaan will soon be seen in a Hindi film titled Peter Gaya Kaam Se to be directed by Britain based film maker John Owen and produced by UTV. She will be seen along side Rajeev Khandelwal. This film is touted to be a soft love story set in Goa.

By Jilawatan

Rani Mukerji has always been touted as the reigning queen of Yash Raj Banners. With her professional intimacy (and probably much more) with Aditya Chopra, Rani Mukerji has secured all Yash Raj projects for herself, and that is what she wants it to be like in future, too. Grapevine has it that Rani Mukerji is trying her best to salvage her drowning career graph, by hook or by crook.

By Jilawatan

Agreements and contracts between film studios and acting talent is a natural progression in today’s era of corporatisation in Bollywood. But what are some of the weirdest clauses celebrities have come across when they were all set to sign on the dotted line?

Asin refused to sign Vipul Shah’s contract for London Dreams protesting against a gag order which stopped her from giving interviews before the film’s release.

Shahid Kapur had to spend a few months in house arrest after being asked to not make any public appearances which would reveal his new look in Vishal Bharadwaj’s Kaminay. As Bollywood increasingly becomes all about contracts and clauses

By Jilawatan

The Max Stardust Award 2009 gave away the top honours to Farhan Akhtar and Asin for their performances in Rock On and Ghajini respectively.

The duo, who made their Bollywood debut in respective films, were given the ‘Superstar of Tomorrow’ (Male and Female) awards at the gala event on Sunday evening. ‘Rock On’ director Abhishek Kapoor bagged the editor’s choice award for most promising director.

‘A Wednesday’, a film about a common man’s war against terrorism, won the Best Film award. Its director Neeraj Pandey was given the Best Director award.

By Jilawatan

Asin became the toast of the town after Ghajini released and that hasn’t gone down well with many senior actresses.

Asin was offered a Yash Raj film opposite Shah Rukh Khan after Katrina Kaif refused to do it, probably because beau Salman Khan would not have liked her working with SRK. Alas, Kat’s loss couldn’t become Asin’s gain because reportedly,

Rani Mukherji, the uncrowned queen of Yash Raj Films ( YRF), didn’t like the fact that Asin was being given a chance instead of her. So, Rani made her point clear to Aditya Chopra, who finally gave in to her tantrums and so, Asin lost out on a plum role because of her.

By Jilawatan

By Jilawatan

If all had gone well Asin would have moved into her own home in Mumbai by now.

“But I’ve been traveling non-stop. I had no time time to look around and find a place. But now we’re finalizing a place in Bandra. Hopefully by new year I’ll lock in to the place. And we’ll move in. Right now we feel a little unsettled. In Mumbai you desperately need your own home.”

By  Jilawatan

Bollywood’s latest discovery Asin has an undeniable charm that never fails to bowl over her fans. She was greatly appreciated thanks to Aamir Khan’s ingenuous promotional strategies for ‘Ghajini’, and now the lovely lady is going places. This V-Day Asin.Ws caught her carrying her elegance solo, and got a chance to quiz her about her mysteriously single status. With remarkable honesty, Asin talked about what the Valentine’s Day means to her.

Never caught in any controversy or in any industry link-up, Asin stressed, “I am very much single, and I have never had a boyfriend.”

By Jilawatan

Sushmita Sen’s careergraph seems to be heading downwards. Whether it is film assignments or ad deals, the beauty queen-turned-actress’ projects are constantly hitting dead-end.

The latest buzz is that Sush has lost her endorsement contract with Pantene shampoo and the company is looking for a ‘young face’ to replace her.

Interestingly, Pantene’s move comes immediately after Sushmita’s dream directorial debut, Rani Lakshmi Bai, was shelved. Last heard, Sush is looking for a new set of investors for her Rs 130-crore film.