By Jilawatan

The summer campaign for Mirinda, featuring leading actress Asin of Ghajini fame, would hit the television sets in Tamil Nadu soon.

The two TV commercials for the orange-flavoured drink from the PepsiCo stable, are directed by celebrated ad-film maker Rajesh Krishnan. Unveiling the marketing plans for the 2009 summer in the state, Asin said the advertisement with new tagline&apos Mirinda Kannu, Konjam Galatta pannu&aposwould remind people to rediscover the element of fun in themselves. PepsiCo executive VP (Marketing) Alpana Titus said Mirinda has a market share of 60 per cent in the orange category and this was the first time that a brand in the beverages category would have a campaign specifically for markets of Tamil Nadu.